AKLYN & CO.                       

             Marketing Solutions for Success
Home
About
Clients 
News
Contact
  • Do you know your current ROI on marketing dollars spent?
  • Can you link sales results with marketing and service activities that are affecting revenue and market demand?
  • Is your value proposition, message and brand being effectively communicated internally and externally to make your company and product widely known in the marketplace?
If you have answered NO to any or all of these questions, your marketing organization requires an assessment to determine ways in which to make this area of the business become optimally effective.  AKLYN is your marketing resource for strategic and tactical planning, implementation of programs, content development, creative direction, ROI process, marketing project management and talent development. 
 
AKLYN provides new strategies for marketing initiatives for companies to succeed in developing greater marketshare.  Through effective guidance, planning and program execution, AKLYN helps businesses enhance their marketing function by building new skills for your team that bridge the gap between marketing and sales, all based on expertise in communications, sales channel support and management, branding initiatives and product marketing.
 
Whether you require globalization, new strategies for regionalized sales direction, a fresh marketing approach, or you wish to improve your client service and relationships, AKLYN facilitates improvements for all of these critical business objectives.  Businesses that operate internationally are increasing new business and cross-selling opportunities, improving their products and services based on client feedback, reducing time-to-market for products and services, and they are bridging the gap between sales and marketing thereby strengthening all channels and business partner relationships, both internally and externally.
 
Full Service Marketing Solutions!
Marketing Communications
Public Relations Planning and Execution
Lead Development and Management Techniques
Copy Composition and Marketing Collateral Designs
Brand Development--Value Proposition--Message Creation
Corporate Communications and Client Relations Programs
Sales Presentations--Toolkits--Coaching
Websites--Content and Structural Development
Assessments for Strategic Planning
Marketing Training and Mentoring Programs


 
Strategic Assessments and Recommendations
  • Marketing Function, Process and Structure - What's working and What's not?
  • Sales - Compensation Plans, Training, Lead Mining and Pipeline Development
  • Product Marketing - Go-to-Market Planning, Competitive Intelligence and Market Research
  • Client Services - Client Relationship Development, Support Services and Training
  • Marketing and Sales Talent - Current and Required Needs, Reorg/Recruit/Replace and Succession Planning


 
Your New Sales and Marketing Machine!
 
When you allow AKLYN to assess the sales and marketing needs of your organization, you take a giant step in gaining a whole new perspective on ways to drive your business forward--Simple Marketing Strategies that lead to supporting your sales goals and your business objectives!
 
  • Turn your Marketing 180 degrees to function more effectively and harmoniously as a team both internally and externally and significantly improve communications, creativity and development.
  • Close the "GAP" between marketing and your sales channels, business functions and executive management to finally "GET" what you need from marketing.
  • Expand your sales and marketing reach through globalization, regionalization, or market segmentation to suit your business needs.
  • Become assured of continuity and consistency of your value proposition, mission, brand and image.
  • Eliminate redundant functions across your business and avoid mistakes, misrepresentation and worse--wasted resources and dollars!
  • Get sales to focus on "SELLING" while marketing focuses on building "DEMAND" for your products and services.
  • Improve your product and services offering through facilitated client feedback and gain competitive advantage.
  • Get early "buy-in" from your business partners on the impact of marketing, sales, product and services strategies: sales, executive leadership, product development, services, clients, partners.
  • Alignment of marketing and sales for new business objectives.
  • Learn to "HUMANIZE" your technical products and services--YES IT IS POSSIBLE!
  • Build a structured and organized marketing environment without stripping creativity from your talented professionals.
Markets and Businesses Served:
  • Financial Services
  • Technology
  • Telecommunications
  • Healthcare
  • Higher Education
  • Manufacturing and Wholesale
  • Small and Medium Business
  • Fortune 1000 Companies
  • Non-Profit Organizations